Taracares logo


Last Updated: May 2023

At TaraCares LTD, our mission is to offer evidence led menopause care that is intelligent, inclusive, accessible and affordable to all female individuals including women. We are proud to be pioneering novel and extensive research so that people, globally, can benefit. We have the power to equip ourselves and others with knowledge and insights that previous generations have been deprived of. This is a privilege. By the combined insights from this research, we can build a powerful infrastructure of data-driven change.

We are passionate about privacy. We strive to comply with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018 (DPA) and to be market leaders when it comes to healthcare and privacy.

This policy explains how we may use your personal data. We want to help you understand how we work with your data, so that you can make informed choices and be in control of your information. We invite you to spend a few moments understanding this policy. Please make sure you check this policy and if you don’t agree with it, then you shouldn’t use our site or service. We may update this policy from time to time and, if we make any material changes, we will notify you when we do so. We will provide you with the opportunity to review such changes. By continuing to use our products and services after the changes have been made and we have notified you of them, the way we use your personal data will be subject to the terms of the updated policy.

This policy also explains how we use your personal data for our healthcare services and products, including, amongst others, any private service. It also governs the use of your data through any of our websites and or platforms like MIMOSA and other platforms that may be released in future.

This policy covers:

If you have any further questions about how we process your information, please don’t hesitate to get in touch by contacting our Data Protection Officer:

Address: Data Protection Officer, TaraCares LTD, 86-90 Paul Street, London EC2A 4NE.

Email: [email protected]

Who we are:

TaraCares LTD is a company registered in England and Wales (number 14141650). The registered office for our company is TaraCares LTD, 86-90 Paul Street, London, EC2A 4NE.

Our D-U-N-S® Number: 228981074.

Your relationship is with TaraCares LTD. When this policy talks about ‘TaraCares LTD’, ‘the Company’ or ‘us’ or ‘we’, it means TaraCares or TaraCares Global which are names we use in external facing materials.

What personal data we hold and how we get it:

We use the following categories of personal data:

Personal details

When you register with us, you complete forms and provide us with basic information about yourself, such as your name, date of birth, ethnicity, country, email address and password used to create your account. If you provide us with your email address: we may use it to send information, unless you have told us not to do so.

Health and medical information

When you register with us and when you log your symptoms and use our services, you are sharing information about your health, symptoms, treatments, consultations and sessions, medications, and procedures. We get this information directly from you.

When you use our Services, we collect information about your health, including:

Your interactions with our Services, like using our precision health clinics and/or 1:1 consultations with our care team or other digital services which may include details of:

These interactions may be shared with our clinical staff so that we can provide you with healthcare, and so that we can provide a better experience.

Financial Information

On MIMOSA you are making in-app purchases based on your device through Apple and Google’s secure payment gateways. We will not retain your credit or debit card information.

Technical information and analytics

When you use our website, we may automatically collect the following information where this is permitted by your device settings:

We work with partners who provide us with analytics and advertising services (for our services only and not for third party advertising). This includes helping us understand how users interact with our services, providing our advertisements on the internet, and measuring performance of our services and our adverts. Cookies and similar technologies may be used to collect this information, such as your interactions with our services.

What we use your personal data for:

The purposes for which we use your personal data and the legal grounds on which we do so are as follows:

Providing you with a service:

We need your personal information to enter into a contract with you and deliver services.

We use your financial details to charge you if you use our paid service or buy our products. Where necessary, we may need to share personal and financial details for the purposes of fraud prevention and detection.

We use your health and medical information to provide you with a healthcare service, including when it’s in your vital interests. This includes giving you health advice, as well as diagnosis and treatments if you use our clinical services (our video and audio consultations, where you can talk with one of our medical professionals).

This information is based on:

The health and medical information we use includes:

Where you have provided your explicit consent, we will use your medical information to improve our healthcare products and services, and our artificial intelligence system, so that we can deliver better healthcare to you and other TaraCares LTD users. This medical information (deidentified in the way described above) may include your interactions with our artificial intelligence services, such as our symptom checker. This does not involve making any decisions about you – it is only about improving our products, services and software so that we can deliver a better experience to you and other TaraCares LTD users and help achieve our aim of making healthcare affordable and accessible to everyone. Strict confidentiality and data security provisions apply at all times. With your consent, we share this information with partner health services for consultations and/or scanning. This is so we can give you the right care, including when it’s in your vital interests. These services may include:

We use your location to recommend services near you, like clinics or scanning facilities, if the services are available in your region.

Depending on how you access our services, we get your location from your phone, internet browser, IP address or postal address.

Improving our services

If you’ve given explicit consent, we use your health and medical information to improve our services, including our artificial intelligence systems. This helps us deliver better healthcare to you and other Hertility users.

We remove details that could identify you from this information, such as your name, address and contact details. These are called ‘personal identifiers’.

The information we collect (with your personal identifiers removed) includes information from your:

This doesn’t involve making any decisions that would have a big effect on you. We only use this information to deliver a better experience to you and for other Hertility users. This explicit consent relates to when we use your personal data.

Helping health research

By availing of our services, we shall use your anonymised data for health research. For example, to better understand health behaviour, disease risk or health outcomes. and for the general enhancement, understanding and improvement in women’s health- which is our ultimate mission and goal.

Shockingly, there is no long-term dataset on female gynaecological pathologies and menopause relevant data is missing from healthcare systems and electronic health records. This needs to change so that real insight and research can be done to help women globally. We believe that the lack of current and concise data is what’s holding us back and we’ve been held back for long enough. By participating on MIMOSA you’re sharing vitally important data with us that we’ll use anonymously and in aggregate to help solve this problem.

We may publish our research results in peer-reviewed journals or by working with academics.

We may conduct research with partner organisations such as universities or other academic institutions.

The type of information we collect includes your:

We remove any details that could identify you from this information. This includes your name, address and contact information.

Our research follows the ethical guidelines of the British Psychological Society and the National Health Services in the UK.

As part of our research, we may use your contact details to invite you to take part in clinical trials.

Using your data when it’s in our ‘legitimate interest’.

We sometimes analyse your data and how you use our products to help us manage our business better.

Based on our legitimate interest in managing and planning our business, we may analyse data about your use of our products and services to, for example, troubleshoot bugs within the website, forecast demand of service and to understand other trends in use, including which features users use the most and find most helpful, and what features users require from us. This does not involve making any decisions about you – it is only about improving our website so that we can deliver better services to you. Strict confidentiality and data security provisions will apply at all times.

This doesn’t involve making any decisions that would have a big effect on you. If this information is used alongside your personal data, we will make sure that our interests never come before your rights.

Keeping you up to date:

We may contact you when marketing our service. This includes sending you product updates, surveys and marketing information. You can opt in or out at any time. You can also choose if you want to get app notifications in your device settings.

As part of providing, you with a healthcare service or public service, we may send you health information by text message, email or in other ways. For example, we may send you public health messages or invite you to book an appointment for a screening programme, such as cervical cancer screenings based on our legitimate interest in marketing our services to you and subject to your right to opt out at any time.

Regulating the quality and safety of our service:

We use your health and medical information for legal, safety, training, regulatory, and compliance purposes.

This means that:

Except as described above, we will never share your personal information with any other party without your consent.

How we use your data to help you:

We need to keep a record of the care you receive to ensure that:

a) Move to another area

a) Need to use another service

a) See a different healthcare professional.

Information obtained from third party services:

You may choose to connect your existing accounts with other providers (such as a social media provider) to your account with us. This may, for example, make it easier to create an account with us. If you choose to do this, we will receive limited information about you from that provider, such as your email address, name, and other sign-up related details.

Collection and Usage of Information:

Where you create an account on MIMOSA, we will need to collect the following information from you:

Based on your device Apple and Google will collect payment information for in-app purchases.

We will only use the data that we collect about you for the following purposes and in accordance with your preferences:

Sharing your personal data with others

Handling, storage and destruction of your information:

We impose appropriate obligations to protect the security and privacy of your information where we use third-party providers for example if you utilise our services with the TaraCares Precision Health Clinics.

Retention periods:

We retain your health details in accordance with national best practice guidance – in particular, advice provided by the Department of Health (2006) Records management: NHS code of practice, and summary guidance issued by the British Medical Association.

We follow advice from these bodies on how long to keep the information found in your medical records. This is called a ‘retention period’.

We might also keep some information that doesn’t identify you to help improve our business and our services.

In some circumstances, we might keep data longer if the law says we have to. If you want to see any of this information while we have it (in its ‘retention period’), you can ask for it by emailing us at: [email protected].

How we store and move your data:

Personal details, health and medical information

Your data, including your personal health and medical information, is stored on secure servers on encrypted databases hosted by AWS within the UK and EU. This includes information like:

If you’ve chosen a password or authentication method to access the website/ app, you’re responsible for keeping this password and/or authentication method confidential. Please don’t share it with anyone.

We encrypt data transmitted to and from the website. Once we have your information, we use strict procedures and security features to try to prevent unauthorised access. We will take all steps reasonably necessary to make sure that your data is treated securely.

Your rights:

As indicated above, whenever we rely on your consent to process your personal data, you have the right to withdraw your consent at any time by contacting us. You also have specific rights under the GDPR and DPA to:

Your data, including your personal health and medical information, is stored on secure servers on encrypted databases hosted by AWS within the UK and EU. This includes information like:

You may also contact the Information Commissioner’s Office (the data protection regulator in the UK): Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, telephone: 0303 123 1113 (local rate).


Some pages on our website use cookies, which are small text files placed on your device (such as your computer, tablet or mobile phone) when you visit our website. We use cookies in order to offer you a more tailored experience in the future, by understanding and remembering your particular browsing preferences.

Cookies help us provide you with the best possible experience. When you re-visit our website, cookies allow our website to recognise you, remember your preferences and tailor your use of our website. Information provided by cookies can help us to analyse your use of our website and help us to provide you with a better user experience.

How long do cookies stay on my device?

Cookies are referred to as either “session” or “persistent” cookies, depending on how long they are used for:

Other tracking methods used:

In addition to cookies, we may use other technologies that are similar to cookies, like web beacons, flash cookies, or pixels to track how you use our Services. Web Beacons: Web beacons, or “clear gifs”, are tiny graphics with a unique identifier, similar in function to cookies. Web beacons are placed on a website or in an email that alone or in conjunction with cookies compile information about your usage of or your interaction with the Services. In contrast to cookies, which are stored on a user’s computer hard drive or device, clear gifs are embedded invisibly on web pages. Similar to cookies, beacons primarily help us better manage content on our Services by informing us which content is effective.

TaraCares may collect information about whether you open or click any links in the Services, Research or marketing communications that we send to you through web beacons. The analysis gathered helps us improve the effectiveness of content and format of our websites and email communications.

Flash Cookies: We may also use so-called “flash cookies” (also known as “Local Shared Objects” or “LSOs”) to collect and store information about your use of our Services. Flash cookies are commonly used for advertisements and videos.

Pixels: A “pixel” or “tag” can be placed on a website or within an email for the purposes of tracking your interactions with our websites or when emails are opened or accessed; pixels are often used in combination with cookies.

How to control your cookies

You can always manage your cookie preferences by visiting our cookie settings page. Most internet browsers automatically accept cookies, but you can delete existing cookies from your browser and choose not to receive cookies in future. You just need to edit your browser options.

Please note that, if you reject cookies, any personalised functionality of our website will not fully work. To find out how to delete or control the cookies stored on your computer, visit www.aboutcookies.org

To find out how to control your online behavioural advertising preferences, visit www.youronlinechoices.com/uk/your-ad-choices

Third Party Cookies

Cookies that are placed on your device by a third party usually can be managed through your browser (as described above) or by checking the third party’s website for more information about cookie management and how to “opt-out” of receiving cookies from them. We do not have the ability to manage or delete cookies or tracking technologies placed on your device by third parties as these are outside of our control.

Contact us:

For any questions or concerns, you can contact us by sending an email to [email protected].

© 2023 TaraCares LTD